UVA felt they were missing out on the national conversation about education reform. And with the Curry School of Education and Human Development being the nation’s 16th-ranked school of education, they had a lot to contribute.
We set out to promote Curry’s relevancy, as well as the breadth and impact of their programs.
Here’s how we spread the word:
- Promoted Curry’s cutting edge research, insights, and innovative approach to education throughout the revamped site.
- Simplified the user experience for new students, with a Finder that allowed prospects to explore by Programs or Degrees.
- Demonstrated the variety of career paths for Curry graduates: K-12, Health & Well-Being, Youth Development, Research, Higher Ed, and Policy.