Archive for April 2010

07 Apr, 2010 | Posted by: photosource



ON SPECIALZING:
-- An Interview With Nick Vedros . His advice to young photographers is to figure out what their commercial specialty is. If you are happy making a decent living in your own city, great! Itís all about balance and being happy.Ē

Nick Vedros
(www.vedros.com) graduated from the University of Missouri with a degree in Photojournalism in 1976 and then quickly found his true passion in the world of commercial photography. From his Kansas City-based photo studio, Vedros has won top honors from the ADDY Awards, Effie Awards, Archive International, Communication Arts, the Top 200 Advertising Photographers, and the Canon Explorers of Light program. His award-winning photography has brought him advertising photography from top clients like Apple, Bayer, Capital One, Coca-Cola, DuPont, IBM, Kodak, Microsoft, Sony, and Sprint.

"To really make it in the commercial and advertising business your work needs to differentiate you from the rest. It has to be something thatís pertinent in the marketplace. It has to be something that clients are going to buy. It needs to be a style and hopefully a trend that you can modify throughout your career. Here, Iíve taken and run with the humor thing with lots of postproduction and digital work for more than 25 years. There are a lot of photographers who say their specialty is food photography but they pick a style that everybody is doing. So itís really hard to get a client to fly into your city to work with you when the client knows that they can get the same thing in Chicago or Cincinnati or Springfield. The key to working nationally is coming up with that specialty that will be your national style and getting it to the markets that will hire you in a consistent fashion.
Dog
"I think young photographers need to figure out what their commercial specialty is and if they even want to go after a national market. If you are happy making a decent living in your own city, great! Itís all about balance and being happy. If you can get enough local work to make a living and really enjoy yourself, thatís a lot more success than someone trying to go national and being stressed all the time. I think itís where you put your values and how you evaluate success that is most important.

SOURCE: Maria Piscopo ; Shutterbug; ttp://shutterbug.com/columns/business_trends/0310business/