Archive for June 2010

30 Jun, 2010 | Posted by: psnotes

WHAT SHOULD I CHARGE? -- Pricing Guides - These pricing resources are offered as tools to help determine your fees. Pricing your photography is an art in itself — there is no one correct fee.

-- Polaroid Collection Auction Raises $12.5 Million, Sets Record for Ansel Adams Sale - The court-ordered auction of portions of The Polaroid Collection, which took place Monday and Tuesday at Sotheby’s, raised nearly $12.5 million for the company formerly known as Polaroid Corp. The funds raised in the sale will be used to settle debts with the bankrupt company’s creditors.

16 Jun, 2010 | Posted by: photosource

WORK -- Are You Looking Too Hard? - Skip Cohen meets new photographers who think they can take a lot of short cuts. They then become obsessed with how to "make it" in this industry. If you are wondering when the "Success Fairy" is going to tap you on the shoulder - relax and just keep working hard. Keep building your network. Keep fine tuning your skills. Stay focused on your marketing.but stop worrying about success. Source: Skip Cohen ;

GET PAID -- The Most Overlooked Paid Photography Opportunities - There are however a number of fields which, although not as easy to enter as microstock, do offer real opportunities even for non-professional photographers, such as School Photography. Also Blurb has made it easy for photographers to create photography books, but it hasn't given people a good reason to buy them. SOURCE: Dean; Photopreneur;
TAKEAWAY: Be sure to read the first comment. –RE


SELLING PHOTOS -- You can sell photos online and make pretty good money. However, this does not mean that you can sell any type of photos and make money. Understanding what can sell and what cannot sell is one of the key points that a photographer must understand about
stock photography.
TAKEAWAY: Careful, there are some errors in this one, such as “If someone has hired you to take photos, then that person has the copyright over the images.” ANSWER: Only if a “Work-For–Hire” agreement:” has been signed by the photographer.

FIGURING FEES. What Should You Charge a Client Who Wants to “Go Viral” with Your Images? James Cavanaugh recently posed this question to members of LinkedIn’s ASMP group: “A client wants you to create photographs that they can use on social sites so they can ‘go viral’ to promote their company. It means potentially countless people may use your copyrighted work. How would you approach such a request?” SOURCE: Jim Pickerell.

09 Jun, 2010 | Posted by: photosource

HOW MUCH? -- What are the trends for photographers income [survey] – Stock photography expert Jim Pickerell, founder of the newsletter Selling Stock is making an effort to get more insight in earnings in the industry and has launched a photographer income survey.

GIMME,gimME -- It used to be that clients and their agencies would hire photographers to shoot an image for, for example, a print ad and then license the image for a year or two. If a client wanted to license the image for an in-store ad, for product packaging or for a billboard, that usage and the length of the license would be negotiated separately. Now, because images are being used in so many ways by advertisers, and because those usages aren’t always clearly defined at the outset of a campaign, unlimited or “all media” usage for a specified time period has become the first demand of many buyers and clients. SOURCE: Conor Risch ; PDNews

02 Jun, 2010 | Posted by: photosource

YOU PAYS FOR WHAT YOU GITS -- It's Time to Set a Price Floor for Rights-Managed Photography - Is it time to institute a system of floor prices for the use of rights-managed images for editorial purposes? Is there any price so low that the image creator would prefer not to make the sale? Given where pricing based on usage seems to be headed - particularly for editorial usages - it is time to start asking these questions.
TAKEAWAY: Photo editors license images not because they like them but because they need them. No one has invented a substitute for imagery. Pictures have always been with us, even on the walls of caves in pre-historic times.
The days of small supply and great demand of the 90’s is gone. It’s reversed. Thanks to search engines and keywords, photobuyers can now efficiently find the specific picture they need.
Photographers will soon start realizing that if they build a deep selection of images in one specialty area of their choice that they love photographing in and are comfortable with and have knowledge about, buyers will rush to them worldwide whenever they require that particular specialty. This is called “brand marketing”. The old way of trying to sell all kinds of beautiful fruit from a single wagon is gone.

FOLLOW THROUGH -- John Lund: “A Little extra effort can make a big difference. I was perusing my sales database last night looking for insights into which of my images are selling the best. I noticed that an image of an audience, on a balcony in a theater, giving a standing ovation is doing quite well…over $500.00 in the last several months. I remember shooting the photo, and that it almost didn’t happen.”