Archive for September 2010

29 Sep, 2010 | Posted by: psnotes

CLEAR WRITING -- It’s Time To Pay For Those Days You Cut English Class! - Skip Cohen offers a checklist to help you through the grammar nightmare when working on copy for your website, customer letters and brochures. “We all make mistakes, but the ones you write are so easy to correct. You just have to remember, you’re not just a photographer. You are also a communicator!
TAKEAWAY: There is one more to add, Skip. Never start a sentence with there.

Creative Landscape Photography - This is the first in a series of instructional texts aimed at intermediate and advanced photographers seeking to evolve their skills beyond the basics. Based on years of real-world experience practicing and teaching landscape photography, this eBook details Guy Tal’s process-based approach to unlocking the creative potential already in you.

How to Write a Photography Proposal - Tiffany Joyce: “Are you interested in going pro with your photography? One of the first things that you’ll need to learn is how to write a comprehensive proposal. Having a proposal for any photography work to be conducted protects both the photographer and the client from miscommunication, scope creep, copyright issues, and legal mishap.” Tiffany Joyce tells us what the proposal should include.

22 Sep, 2010 | Posted by: psnotes

A GOOD START -- --15 Questions to Ask BEFORE You Open Your Photography Business - The Small Business Administration has a suggested list of questions that prospective small business owners should ask BEFORE they go into business. While these questions aren’t all inclusive, they are a very good start for anyone who wants to start a photography business.

PRINTED PIECES -- Typography For Photographers - This website called typography for lawyers is a good read for anyone who sends out printed pieces and especially good for photographers. Art Directors love typography and sending them promos typeset in Arial or other universally disliked fonts is not a great idea.

BLOWING YOUR OWN HORN -- Marketing With Google AdWords - 8 Success Tips for Photographers - When a photographer asks me if they should run ads for their business through Google's AdWords, I usually tell them that unless they want to invest the time and effort necessary to do it right, it could be a costly endeavor. Based on the lessons we've learned here at PhotoShelter. I've prepared a list of things any photographer should consider before, during, and after using Google's AdWords. Plus, for interested photographers who want to try the service." SOURCE: Grover Sanschagrin ; PhotoShelter ;

ACT ONE -- Theater and stage photography goes beyond actor head shots or portraits. Many photographs accompanying theater reviews are actual scenes from the play, whether in local community theaters or large regional venues. Theater photography can also benefit emerging photographers by learning how to deal with changing light and composition. Read more at Suite101 SOURCE: Jack Barnwell Theater Photography Tips

15 Sep, 2010 | Posted by: psnotes

CAPTURE THE EXCITEMENT -- Time To Photograph A Parade - Photographing parades can be a great deal of fun. There’s always something or someone interesting to shoot. Here are some basic tips for parade photography. SOURCE: Scott Bourne;
TAKEAWAY: Also, use a wide angle lens and single out a musician. You’ll like the results.

-- The First Step To Shooting Industrial Photography – A Much Needed Subject In Microstock Digitalcam: ”I’ve often talked about the important of finding your niche when it comes to supplying the Microstock Photography Market and one of the most ‘in-demand’ niches appears to be Industrial Images. It could be a superb opportunity for the photographer who likes the idea of photographing technical details, gadgets and machine parts etc. (Video)

PHOTOSHOP TIPS AND TECHNIQUES -- from Ken Rockwell. This video is designed so you can follow along, just click to download Ken's photograph. In this video, photographer Ken Rockwell joins us to demonstrate the basics of using Adobe Photoshop to touch up and edit photos. SOURCE: Ken Rockwell --

08 Sep, 2010 | Posted by: psnotes

LISTEN UP! -- Educating Clients – It’s a Full-Time Job - It may be that all of the client education in the world won’t change the mind of somebody who has already made it up but you can apply some of these suggestions to other, less close-minded clients who just want the best job possible at the best price. SOURCE: Joe Farace
TAKEAWAY: Good advice Joe. The process of educating clients for assignment work is different if you’re an editorial photographer dealing with special interest magazines and book publishers. In fact it’s easier to work with an editorial photobuyer. Unlike in assignment work where you seldom know the photobuyer or the subject matter, you make the match.
In other words, if your stock photo specialty is the bus industry –any kind of bus, school bus, cross country bus, tour bus, air bus, etc., you are already an expert and your counseling services come naturally to the photobuyer. You are a “favorite” of theirs from the very start.

GOOD DESIGN WINS -- How To Spot A Great Web Designer From 25,000 Miles Away - Grover Sanschagrin shares the 5 things he looks for when evaluating a web designer. Quite simply, I look at their work and evaluate them based on their past performance, not solely on what they say about themselves on their website.

-- Five Ways to Differentiate Your Photography Business - Here is a short list of Five Ways to Differentiate Your Photography, stand out a bit in a crowd and build your business on solid principles that will stand the test of time. SOURCE: Wiswow.
TAKEAWAY: Yes, if you are an assignment photographer, these five ways are instructive and photographer-proven. But why spin wheels in dealing across the board in assignments? It’s so much easier to choose a specialty, some area you love photographing, stick with it. Build expertise and a deep selection of photos in your chosen field, and then have the buyers come to YOU. This is the way of the future for freelancers, thanks to search engines and the new millennium specialization phenomenon of the publishing industry.

-- Rasmus: “This is inspired by a post on Black Star Rising, about two recent job-posting for photographers. The short version: one job offered no compensation other than credit (this posted by a PR-firm on behalf of a “high-profile” client). After having written three paragraphs for a comment, I decided instead to post my thoughts here. SOURCE: Rasmus
TAKEAWAY: You can make your clients “want you” if you position yourself correctly. It’s called positioning. In other words you become a monopoly. A small one, yes. But without the hordes of competition. Discover your niche. It can’t be a general niche such as “weddings” or “fashion” or “transportation”, but a specific one. For example ”model railroading.” The buyers will “want you” if you let them know you’ve been an expert in model railroading for five years and have a ton of photos and knowledge on the subject. You will find you markets through Google (type: “model railroad”, publisher, magazine, “ad agency” in the search bar.) The markets you find will be worldwide. You might not have a passion for model railroading, but some targeted research in your area of interest will turn up markets that will “want you.”

01 Sep, 2010 | Posted by: psnotes

PHOTO-LITE -- National Geographic Veterans Launch Photo Tips Site - Long-time National Geographic contributors Cary Wolinsky and Bob Caputo have just launched, a web site of photographic tips delivered in a humorous, self-deprecating style through video, illustrated text and blog formats.

FRESH IDEAS -- The Importance of Photo Projects - Photography projects give a boost to creativity, they also provide an opportunity to learn new techniques and improve upon the understanding of photographic concepts. A few ideas for photo projects from Tiffany Joyce.

QUICK CONVERSION -- Snapshots to Great Shots: Make the Picture – Rick Sammon: “After finding a willing subject, who was on her honeymoon, I took a snapshot of her along one of the busy hotel paths. Then, I grabbed a red table cloth and had two assistant hold the table cloth behind her - which created a studio-type atmosphere. Basically, we made the picture.”