Archive for February 2011

23 Feb, 2011 | Posted by: psnotes



GET KNOWN -- Search Engine Optimization and The Long Tail – Dan Heller: “In this day and age, if you're going to succeed as a stock photographer, you have no choice but to figure out how to get other sites to link to your site. This strategy begins with two questions: 1) which keywords or phrases do you want to rank highly for, and 2) how do you seed yourself around the net?” http://danheller.blogspot.com/2011/02/search-engine-optimization-and-long.html
TAKEAWAY: A rule of thumb: Google declares itself to be a service. If you can be of service to Google’s search visitors, Google will like you and award you high page rank. That means documents as well as photos. It’s sorta like the Golden Rule.
The writer points out some good ideas, like “long tail keywords” work better than single generic phrases. Something I might add:… keep your important phrases in the first 25 words of your keyword source code. Bots tend to get lazy after 25 words. Here’s another suggestion:… plant the important keywords (or phrases) in the first and last paragraph of your document.
Did I mention Google likes text information? (i.e. credible text information the visitor is searching for.) Also get your subject matter noticed (by Google). Here's how: Rather than leave your calling card in the tagline as http://www.abcxyzphotos.com ,instead leave it as a link to injured appaloosa horses (or whatever your target photos are about), complete with blue line and link to abcxyzphotos. One other comment, I’ve never heard that Google or other crawlers will crawl photo metadata in images themselves. It would be nice, maybe it’s in beta, but I would like to see documentation on that suggestion. –RE




16 Feb, 2011 | Posted by: psnotes




APPETITE FOR FOOD PHOTOGRAPHY -- 10 Tips for Photographers Who Want to Sell Images to Restaurants and Hotels - Alan Shapiro is a New York-based portrait, food, and nature photographer who has made a specialty of working with establishments like restaurants and hotels. Grover Sanschagrin, Photoshelter, asked, how do you sell images to restaurants and hotels? Are there any special marketing tactics that work best?
http://blog.photoshelter.com/2011/02/10-tips-for-photographers-who-want-to-sell-images.html


09 Feb, 2011 | Posted by: psnotes



LOOK & LEARN -- How to Get a Professional Marketing Education For Around $9.00 - It’s no secret that branding, messaging, positioning, advertising and public relations are skills most photographers are not born with. Unfortunately, it’s hard enough to learn how to be a great photographer let alone a great marketer. But I have found a way that you can cheat through the marketing degree and it might surprise you. SOURCE: Scott Bourne http://goingpro2010.com/2011/02/04/how-to-get-a-professional-marketing-education-for-around-9-00/

02 Feb, 2011 | Posted by: psnotes



WHO’S KIDDING WHO?

O.K, put aside my grammatical error. That’s not the subject here. What we’re discussing here is photo marketing.
If the local town art fair this month featured stock photos instead of paintings – and say a buyer was in great need of a generic stock photo to illustrate an upcoming promotion and they could employ just about any quality (reasonably technically good) photo, which would they choose? –one that costs a dollar, or the one that costs $250….all things being equal?

When will we stop whining about the good ‘ol’ days and just cry “uncle”? Microstock has won the battle.
We are at stage 2…And indications are that $1 is not the lowest price microstock will go. We’ve all seen a better price: Free.

It was bound to happen, given cheap and easy production costs--stock photography has become democratic. May the best man or woman win. Amen.

And now let’s turn to the real world. If another buyer attended the same art fair and needed a particular stock photo -- say of a certain waterfall in a certain region of the country and it had to be with a man and his dog included – would they be wasting their time at the art fair trying to find such a highly specialized image?
Yes. They’d be better off spending their time on the Internet to learn where they could license such a photo.

No doubt they would find the needed image, if the photographer employed sensible keywording technique.

And the photographer could expect to sell (“rent”) such an image for far more than $1.

LESSON LEARNED:
Put your efforts to learning how to keyword, and get on the first page of a Google search instead of investing in a microstock gallery portfolio. –RE www.sell-photos.com