Archive for March 2011

16 Mar, 2011 | Posted by: psnotes

SUPER SELLING -- Scott Bourne: Selling Photography? Remove The Speed Bumps - Whether you sell online or in a traditional brick and mortar environment, you can accidentally install so many speed bumps in the road between you and your client that they eventually give up. Think through everything you do in your photography business from the client’s point of view. SOURCE: Scott Bourne

09 Mar, 2011 | Posted by: psnotes

MISTAKE AVOIDANCE -- 5 ‘M’s – Marketing for photographers – Keith Cooper: “Why are professional photographers so bad at marketing? Hopefully you’re not already making one of the big Mistakes beloved of many photographers, and assuming that just because you take good photos, people must want to use your work?”
Photo: KeithCooper

02 Mar, 2011 | Posted by: psnotes

EITHER, OR, THAT IS THE QUESTION -- Putting All Your (Stock Photography) Eggs in One Basket. John Lund: “ If you put all your eggs in one basket, you’d better be sure that it is the right basket. But, of course, since change happens, we can never be sure we have the right basket. We may have the right basket at any given time, but, at least in the world of stock photography, things can change quickly and I believe it is important to diversify in terms having images in royalty free and rights managed, as well as having your images with several different agencies."

PRINTS RULE ! -- In fact, the print market isn’t just alive and kicking; it’s flourishing and growing in a range of different directions, opening up all sorts of new opportunities for savvy photographers.