GOING DEEPER -- Paul Melcher: “Beyond the image. Up to now, images would only give you remote information in a passive way. More than often, they illustrate an accompanying article, with no more duty than to confirm what you are reading. As much as the photographer or publisher tried, it was a view and forget operation. No so anymore. http://blog.melchersystem.com/2011/05/03/beyond-the-image/ TAKEAWAY: FACEBOOK does a good job of this, but Stipple does it better, and pretty soon, XYZ will do it even better.