Archive for May 2011

18 May, 2011 | Posted by: st

OPEN THIS -- How To Get Clients To Open, Read, and Enjoy Your Photography Email Promos - Grover Sanschagrin: “Email marketing campaigns can be very effective for photographers if done correctly. The problem is, most photogs don't harness its full potential because they don't understand the basics. For some photographers, a carefully maintained email list can yield new and repeat assignments, and enthusiasm for their images.” SOURCE: PhotoShrlter ;

11 May, 2011 | Posted by: st

WANT TO GET ASSIGNMENTS? Ed. Note: Notice how Jason, the art/creative director refers to photographers who specialize as “legitimate”. In other words, the photographer knows the territory, knows what the art director needs in the way of visuals. –
Chase Jarvis: “There are raging debates online all over the place about how to approach Art Directors and Creative Directors to show work. Email them, or don’t. Some of those folks are my friends and they want to help us help them. And they aren’t afraid to share their opinion. So here’s 10 questions (pulled from yours and updated with a few of mine) that needed answering following my chasejarvisLIVE a couple weeks back with AD/Brand Manager Jason Sutherland.