Archive for November 2011

30 Nov, 2011 | Posted by: st



ONE-TIME USE ONLY should be indicated in each transaction you have with a photobuyer. In some cases, photo editors may wish to retain your images in the publishing house's Central Art Database for possible future use. For second-time use of the same image, charge the picture buyer 75% of the original fee. Think twice about selling EXCLUSIVE RIGHTS to your photograph. We encourage you to "rent" your pictures rather than "sell" them. If you do receive a request to sell exclusive rights to your picture, multiply your "renting" fee by four times at least, or even by the number of times you would anticipate marketing the picture in future years. When you sell exclusive rights to your image, the buyer maintains all use rights to your image, but you still retain ownership of the copyright.

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COPYRIGHT POSITION STATEMENT (Publishers please take note.) Our PHOTODAILY, PHOTOLETTER, and PhotoStockNOTES marketletter subscribers consistently supply professional-quality photographs to the publishing industry. These pictures are provided on a rental basis. They are not provided on an all-rights, work-for-hire basis, which would conflict with both the letter and the spirit of the revised Copyright Law enacted into force on January 1, 1978. We urge our subscribers not to endorse checks or sign agreements (`work for hire’) which would imply that rights to a picture are transferred to the publisher (or person making the assignment). Such rights are transferred only through special agreement and substantial compensation.

23 Nov, 2011 | Posted by: st



MARKETING TIP: As a stock photographer, you will rarely need a model release when taking pictures of people in public. (When those pictures are used editorially, as opposed to use for advertising, endorsement, etc.) Book and magazine editors fiercely protect their First Amendment rights, which allow us to know what’s going around us via the Internet, the printed word and the photograph. Don’t be confused by service photography (advertising, commercial use of pictures) – advertising use does require model releases.

16 Nov, 2011 | Posted by: st



ALL RIGHTS? SHOULD YOU SELL THEM? Only if the fee is substantial enough to justify you giving up your resale rights. What to charge? Usually three or four times the fee you would charge that same market for one-time use for the same picture. Writers, by the way, for all rights generally charge half again as much as the same market would pay for first rights (for an article), if the market is in the top fee range; for a market in the middle or lower ranges their fee for all rights is two to three times the first-rights.

09 Nov, 2011 | Posted by: st



CHECK YOUR CALENDAR

11-11-11 --
It’s coming up… 1 – 1 – 1 – 1 - 1 - 1 … What does it remind you of? Do those numbers apply to you? Numero Uno. Are you Number One in your field of stock photography? What’s the secret of the top pros in their field? Why are they number one in their field?

Here’s a tip. At seminars given by pros, or interviews of them on radio and TV, or in blog posts where they relate their rise to prominence in the field, they all describe a similar path that got them to the top.


It goes like this. At the start,they accepted any job that would provide for the family and pay the rent. With their talent and persistence, they survived at 'nuts&bolts' customary assignments until one of those assignments, a few years later, provided them with work that they thoroughly enjoyed. They began seeking out more work in that specialty area.

They found those assignments and eventually became an authority in that area. Charlie Parker, the great jazz musician, described this phenomenon as, “eventually finding your style”. In the marketing world it’s called ‘branding oneself.’

When people recognize your brand, and if it’s a category of stock photography you love shooting in, you are Numero Uno in your field. You own, in a sense –a monopoly.

How does this apply to you? If you are not already Number One in your field, why not start today? Why not leapfrog over all those 'nuts&bolts' jobs and leap to a specialty in stock photography where you can build a foundation for your soon-to-be monopoly? -RE


02 Nov, 2011 | Posted by: st



What’s PhotoMetaData? What’s an Alt Tag?

Camera Canon EOS 7D
Exposure 0.003 sec (1/400)
Aperture f/5.6
Focal Length 700 mm
ISO Speed 400
Exposure Bias 0 EV
(Above) Typical photometadata that is included with each of the camera’s images. This data (information) is embedded in each picture with the snap of the shutter. Such image data is useless to most photo researchers. Caption text can be included in the interior of the image also, but like the photometadata above, it cannot be seen or retrieved by search engines.
If you want photo researchers to find your photos, your photo descriptions have to be embedded in the exterior of the photo as an “alt tag”. Check YouTube to learn how to make Alt Tags for your photos. Alt tags will also help your search engine ranking if you pursue a stock photo specialization. –RE