Archive for December 2011

20 Dec, 2011 | Posted by: st



CLOSER LOOK -- Fashion photography goes under the microscope. Nowadays, computer software smooths over blemishes instead of sprayed ink, but photo “enhancement” is under scrutiny thanks to motions made against Procter & Gamble by the National Advertising Division of the Council of Better Business Bureaus in the U.S. From a legal standpoint, retouching photos so they create a misleading impression of product effectiveness is clearly prohibited, he said. But competitors in an industry where post-production work is commonplace haven’t challenged one another’s ads up to now, said beauty consultant Suzanne Grayson.
http://www.marketingmag.ca/news/marketer-news/fashion-photography-goes-under-the-microscope-42659


14 Dec, 2011 | Posted by: st




ALTERED PHOTOGRAPHS -- Jonathan Parker: “In his work with the college's Image Science Research group, Eric Kee, who specializes in video and photography forensics, reviewed 500 examples of significantly altered photos of models advertising beauty products and other items in magazines. http://www.wpcva.com/news/article_54eb4a6c-20e2-11e1-9773-001871e3ce6c.html