Archive for November 2010
24 Nov, 2010 | Posted by: psnotes
Nikon Has Launched A New Global Website for Pro Photographers
Nikon Corporation announce the launch of the new Pro Services (NPS) global website. The new site, located at http://nps.nikonimaging.com
will serve as one of the measures in which Nikon reinforces its services for professional photographers.
SPECIALIZING NOT GOOD ADVICE?
The Case Against a Stock Photo Niche John Lund: “One piece of common advice for photographers is to specialize, to find a niche’ and focus on it. Particularly in these days of image over supply you hear how important it is to shoot images that aren’t competing with the plethora of popular subjects…a favorite example being that of a person on a cell phone. I personally feel that such advice should be taken with a grain or two of salt. I believe it is important to create images that, rather than not competing, are competing successfully. If you want to have a successful (read “earn lots of money”) career in stock photography you need to shoot the popular subjects…and you need to diversify…both of which fly in the face of advice pointing one towards a ‘specialty’”.
Since the turn of the century, stock photography has been experiencing a shift
. The shift is in both the marketplace and in technology. Here at PhotoSource International
, we’ve been observing the influence this shift
has been having on marketing and emphasis for many photographers.
At PhotoSource, our efforts are geared primarily to encouraging emerging stock photographers and those photographers who are serious part-timers
who want to establish a supplementary revenue stream through selling their photographs. Since the introduction of our PhotoLetter
marketletter in 1976, we have been observing what’s been working for hundreds of editorial stock photographers. I can speak only for that segment of the industry.
In the 80’s and 90’s the tendency for photographers new to the marketplace was to enter the field as “generalists,”
and photograph ‘across the board.’
They were following the model set by established stock photographers, where it was commonplace to play the field and diversify.
Some succeeded in being “generalists.” Others narrowed their focus down to a select few subject areas and pursued only those areas to build a deep selection of specialized photos. .
And then the shift came.
With the advent of the digital era at the turn of the century, the technology shift made it easier for stock photographers to reach multiple specialized markets both here and abroad. Conversely, buyers at these specialized markets, thanks to the new technology, knowing they could be more precise in their photo requests and eventual selection of photos, began building lists of photographers who were knowledgeable in the specific subject
areas these markets focused on.
With photographers, the new technology also added a quicker delivery system plus a wider market range
from both local to international. This new digital era was not without its faults. It brought in even more new competing photographers who could provide the precise photos that buyers needed, thanks to the swiftness of search engines
and large stock photography portals.
The dust has not settled
. Social networks such as FACEBOOK
have spawned new pathways between photo supplier and photobuyer. Dedicated “communities”
are now beginning to form on the Internet. It’s good to find others who think the way you do, which makes it even easier to reach target markets for both suppliers and buyers. We separate into groups of like-minded people. We are comfortable. It’s a form of specialization.
Customers want expertise for their dollars. And it’s good for business. This alone is a game changer and the phenomenon is moving forward swiftly.
Stock photographers can continue to diversify
today, but at their peril. The primary marketing method for generalists is to place their top-notch photos in major stock agencies. But this strategy today has drawbacks. Generalists are experiencing less revenue both in frequency and dollar amount.
From our viewpoint here at PhotoSource International, it appears that the “all around photographer”
of the last century, no matter which model, RM, RF or M-Stock
, has less of a chance to survive financially. Specialists, in contrast, market their photos themselves with complete control over their own destiny, with help from today’s electronic marketing devices, plug-ins and procedures. By focusing on a few select target subject areas, photographers can make themselves a steady and valuable resource
to a targeted number of specialized markets.
The serious part-time stock photographer can develop dependable markets and create a steady recurring income stream compared to the uncertain intermittent checks experienced by those breaking into the stock photo field as a generalist in today’s economic climate.
If you are just starting out, consider specializing. -RE
_ _ _ _ _ _ _ _ _ _ _ _
FILE A COMPLAINT
-- George Lepp: The Airport Security Grope – “Keep Your Hands Off my Equipment”
-- Scott Bourne: Five Questions Every Serious Photographer Should Ask Themselves - Ask yourself the hard questions if you really want to get somewhere with your photography – then go out and shoot. http://photofocus.com/2010/11/19/five-questions-every-serious-photographer-should-ask-themselves/
THE FACTS PLEASE
-- You’ll like this. What Google Trends Says About Wedding & Stock Photography, and Photo Websites – Graphs showing trends in the economy, stock photography and more. SOURCE: Grover Sanschagrin http://blog.photoshelter.com/2010/11/what-google-trends-says-about-wedding-stock-photog.html
17 Nov, 2010 | Posted by: psnotes
-- The Photoletariat.:
“How Efficient is Your Workflow? Before you answer that, here are the major tasks that the average
digital photography workflow encompasses and see if you’re performing them as efficiently as you could.
STOCK PHOTOGRAPHY ABROAD --
Having Fun And Making Money In Stock Photography. John Lund: “Getting out of my normal existence both provides me with fresh material to create my images and reminds me that there is so much more than sitting behind the computer creating stock photos
. I have just returned from a quick trip to Thailand where I photographed elephants, crocodiles, tigers and the flotsam and jetsam of travel.”
-- Twelve Things Photo Students Need To Know/Study Before Graduation - William Snyder, a four-time Pulitzer Prize-winning photojournalist, returned to RIT in the Fall of 2008 to chair the school's Photojournalism BFA program. Here he answers questions about the changes RIT is making to its program, and the challenges schools are facing today . http://
: Missing and
-- What a TV Show Can Teach You About Photography - Every detail in your image matters. Regardless of how small it is, or how much you think the viewer won’t notice. Every part requires special care and attention. http://photonaturalist.net/what-a-tv-show-can-teach-you-about-photography/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+photonaturalist+%28PhotoNaturalist%29
-- Strictly Business 3 - SB3 offers a selection of topics to enhance your professionalism and build your business. From copyright registration to social media marketing, negotiating and sales, licensing and pricing, the business of video and much more — you can design
the conference to fit your specific needs. http://www.asmp.org/strictlybusiness/2010/11/plan-now-to-attend-strictly-business-3/
10 Nov, 2010 | Posted by: psnotes
TALES OF A BEGINNER
-- Photographer: "I didn’t know that I could sell my pictures over the internet. This news opened a new road
in front of me. I immediately tried to figure out how to begin selling photos."
Read more: http://www.digital-photography-school.com/tips-for-microstock-photography#ixzz149scKlPy
20 IDEAS --
Tiffany Joyce: "Here's a way to continue to enhance your photography skills. Now, less than two months away from 2011 is a great time to start thinking about what you’d like to accomplish in the forthcoming year. Following is a list of twenty ideas to help get your goal-setting process started." SOURCE: Tiffany Joyce http://www.beyondmegapixels.com/2010/11/set-your-goals-for-2011/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BeyondMegapixels+%28Beyond+Megapixels%29
Could You Survive Two Years Without A Paycheck? - Scott Bourne: "At Photo Plus Expo
a young photographer approached me and asked how to make it as a pro. He started his question with something like, “I know it’s easy for well-known photographers like you, but how about beginners?” Professional photography is not for the weak-minded or the risk averse..." http://goingpro2010.com/2010/11/03/could-you-survive-two-years-without-a-paycheck/
Agency Access: "Are People Really Still Making Calls? - A client recently worked on her brand, portfolio and marketing strategy (with Suzanne). Then she came to Agency Access
to work on implementing her marketing through Campaign Manager
. We trained her to make the calls using a dialog that has been perfected over the last couple of years. After her first attempt of calling, this was her report:" http://www.asmp.org/strictlybusiness/2010/11/are-people-really-still-making-calls/
Photobuyers will accept phone calls, believe it or not
. But only certain ones. And certain photobuyers.
Magazine editors and book publishers will gladly accept phone calls from a photographer whose first sentence is, “I have 500 photos that will fill the exact mission (subject matter) of your publication(s).
The buyer’s first return sentence will be, “Where have you been? Most photographers try to pitch me with photos (beautiful as they are) that are subject matter (content) that has nothing to do with
our publishing operation.”
-- Ten Questions to Ask Before You Bid on an Ad Assignment - Before you get on a call with a creative or art producer, it’s useful to prepare a list of all the questions you need to ask. SOURCE: PhotoDistrict NEWS http://www.pdnonline.com/pdn/features/10-Questions-to-Ask--1054.shtml
03 Nov, 2010 | Posted by: psnotes
-- On Your Mark, Get Set, GO! - In order to charge by the shot or project profitably, you still have to know how long it takes you to do things. Try this experiment. Get yourself a bunch of stopwatches – the kind that will track cumulative time. http://www.asmp.org/strictlybusiness/2010/10/on-your-mark-get-set-go/