Archive for March 2011

30 Mar, 2011 | Posted by: st

ARITHMETIC -- Charlie: "If You Charge Too Little You May Have A Problem - Look hard at the cost you incur and related to your business and then what you might charge like tansportation to a shoot. What is the cost per mile driving your car including gas? What did you pay for food while travelling? What other expenses did you incur like park permit fees, camp fees, or how much Photoshop time will you need to process images? SOURCE: Charlie Borland; ( also mentioned in the above post

23 Mar, 2011 | Posted by: st

UPSWING -- Infotrends study shows U.S. professional photography market recovering - A survey of U.S. pro photographers by the market research firm Infotrends shows that the professional photography market is "on the upswing" after a difficult 2009, according to an Infotrends press release. The survey of 1700 professional photographers reveals that the number of images captured per month in 2010 increased substantially compared to 2009, indicating an upswing in jobs and assignments. SOURCE: Eamon Hickey

LOCATION, LOCATION, LOCATION. -- Making the Most of Your Location – The Photopreneur: “ Every photographer has at least one other benefit that few other photographers can provide and which can help them to win sales and build a photography career: their location. There are three ways in which knowledge of your area — and easy access to it — can help you to put more images in front of more people, and even earn money from them.”
PHOTO: Neal Dench

BIG BREAK WHERE ARE YOU? -- What do Donald Trump, Richard Branson, nudist golfers, and hundreds of Olympic Athletes have in common? They've all been photographed by Brian Smith, a Miami-based photographer with a long and impressive career. Brian Smith shares the secrets behind the success of his 30-year career as an editorial, sports and celebrity portrait photographer. PhotoShelter CEO Allen Murabayashi interviewed Brian during a special hour-long webinar titled "Stop Waiting For Your Big Break."

CLIENTS AWAIT -- LinkedIn – A Powerful Client Research Tool –Jim Cavanaugh: “LinkedIn has become my most important tool for identifying new clients. Every time I have a new person “link in” with me in LinkedIn, I will add their e-mail address to my Constant Contact mail list. I will also add the person and their company information to my database. I look up and bookmark their company website and review it to learn more about their company and how they use photography to tell their story. SOURCE: Jim Cavanaugh

16 Mar, 2011 | Posted by: st

ARE YOU DIFFERENT? -- Keith Cooper. “O.K.,
what’s special about your photography
business - looking at your photography business as a potential new client, what is different about you? What differentiates you from all the rest?” SOURCE: Keith Cooper

ASK FIRST – SHOOT LATER -- Kate: “You’d Better Have Permission To Shoot - One of the most overlooked parts of making your location-based photo shoot “legit” in terms of being within the law and being “professional” is obtaining a shooting permit. In this post, I’ve covered when you need a permit, who to contact, how to apply, and then show a specific example.” SOURCE: Kate, Executive Producer, Chase Jarvis Inc.

GET REAL -- How has the recession affected the business of stock imagery? Amber Calo, senior manager of Creative Intelligence at Corbis: “Customers are requesting more imagery that is almost editorial in nature . Obviously it needs to be commercial imagery for model release purposes, and people still want the quality that’s associated with commercial imagery. But while they want that quality, they want to see what looks like real people, in real situations.”
CEO of Alamy, James West
, has spent much of the last 12 months talking to a target list of advertising agencies in the UK and US, and has identified the same trend towards a more real-life feel. SOURCE: Philip Wolmuth
PHOTO: Johannes Mann/Corbis.

09 Mar, 2011 | Posted by: psnotes

DO YOU MAKE THE GRADE? -- What Reps Want – Five agents explain why they signed the photographers they most recently signed. SOURCE: Holly Stuart Hughes

02 Mar, 2011 | Posted by: psnotes

ETCHED IN STONE? -- Judy Herrmann: “Sometimes, we establish precedents that damage our businesses. Maybe we didn’t charge enough money, established unrealistic turnaround times or didn’t require advances. Maybe we weren’t using adequate paperwork, didn’t get a signed agreement or never talked about licensing and rights. At some point in our careers, all of us have established precedents that we just can’t live with forever."
SOURCE: Judy Herrmann;