01 Sep, 2010 | Posted by: psnotes



BECOME A MONOPOLY -- 6 Steps To Conquer A Niche Photo Market - Ben Olivares is a Guadalajara-based freelance photographer who has made the tequila industry his specialty. He shoots images of agave plants, agave fields, and the tequila production process. Based on a conversation with Ben and other marketing-savvy photographers here are 6 steps that anyone can follow. http://blog.photoshelter.com/2010/08/6-steps-to-conquering-a-niche-photo-market.html
TAKEAWAY: If you speak the language of your target markets they’ll recognize you as someone they want to work with.

How To On Twitter: Some Tips On How To Employ Twitter
Twitter might appear like a completely meaningless amusement tool, but like any other business tool, it has to be employed correctly to be helpful. Learning how to utilize Twitter efficiently can be the difference between effectively branding your business or altogether alienating your prospective patrons. http://goodnewsforall.com/news/2010/08/how-to-on-twitter-some-tips-on-how-to-employ-twitter/


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04 Aug, 2010 | Posted by: psnotes



So, you asked, “What’s the secret to selling my photos?”

Which Way Are You Running?

Marathon runners run 24.8 miles in an event. They practice and train hard. They’re always running.
They are definitely good runners. They are pros – or near pros.

Imagine you’re in the running, too.
So – there’s a marathon…. Yeah!

What if instead of the usual 35 runners entering with you in the local marathon…135 enter. O.K. So what?

Then again, what if there were a special incentive (like $5,000) to the winner.
Probably 10,035 runners would enter.

What if the incentive next year was $10,000 to the winner and the prize doubled every year from then on.

A lot of marathon runners! All of them, very good runners.
But what of the expenses involved in participating in the marathons? (Car travel, room, board, plane flight, accidents, food, health bills, etc.)
Who pays those? You do, of course.
Soon you realize the more runners, the less chance for you to win the prize.
After a while –something’s got to give, right ?

Pretty soon the whole idea of staying in the fray requires a hard-thinking reassessment.

Can you see a parallel to your involvement in microstock?
Are you in effect running in a monumental marathon?
This is only the beginning.
Antidote: Focus on a select few subject areas you love to photograph. In other words, specialize.

It’s called BRANDING.

This is your ticket to working directly with specific photobuyers who pay much higher fees than microstock buyers, and who will seek you out as an important resource for them.


Rohn Engh, veteran stock photographer and publisher of PhotoStockNOTES has provided on-line targeted information for photobuyers and photographers for three decades. No other newsletter brings stock photographers such up-to-the minute, practical information from a professional intimately familiar with both sides of the stock photo desk.
For more info on how to sell your stock photos: http://www.photosource.com




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27 Jul, 2010 | Posted by: psnotes




HOW ARE YOU DIFFERENT? -- Don’t simply imitate what your competitors are doing. Do something different and do it well. The oldest adage in the sales and marketing business is to develop a USP – a Unique Selling Point. Figure out what you do better than anyone else and differently than anyone else and promote the heck out of that. http://goingpro2010.com/?p=666
TAKEAWAY: In stock photography, a Unique Selling Point translates to BRANDING.

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14 Jul, 2010 | Posted by: psn



Build Your Brand Identity

A few questions to start thinking about…

-What is your business’s slogan or tag line?
-What do you specialize in?
-Who is your target market?
-What words do people use to describe your business?
-What is your unique selling position?
-Have you had a logo professionally designed?
-What need do you fill that others don’t?

http://www.homephotographybusiness.net/hpb/index.php/build-your-brand-identity/


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30 Jun, 2010 | Posted by: psnotes




MAKE IT REPRESENT YOU -- Trademark Yourself Part II – Picking up where our May/June article left off, DPP delves into acquiring, registering and protecting your business trademark SOURCE: Samuel Lewis http://www.digitalphotopro.com/business/trademark-yourself-part-ii.html


ENTRENCH YOUR MESSAGE -- Ask Industry Experts to Help You Pick a Signature Image - In July, PDNOnline will connect three photographers with industry experts who will review a selection of their images and discuss with them their marketing objectives and their career goals. You need to be a PDN subscriber to submit work for review. http://pdnedu.blogs.com/pdn_pulse/2010/06/ask-industry-experts-to-help-you-pick-a-signature-image.html

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