Archive for December 2010

15 Dec, 2010 | Posted by: psnotes

WHAT’S IN A NAME? – Skip Cohen: “Stay away from names that are too cute. If you’re a photographer, look for names that are searchable and in some way let the reader know what you do. Remember nobody can steal your name.
TAKEAWAY: Another point…Your domain name is part of your brand. Be careful of “extension swipers.” When you try to register for ‘similars’ in the future, especially the hyphenated ones, if you and your domain name become popular and highly recognized, especially the hyphenated ones, you might find the best ones have been gobbled up by the swiper guys. Invest in ‘extras’ now, just in case...