18 May, 2011 | Posted by: st



IF YOU’RE LEGIT, YOUR IT -- How & Why We Get Hired : Chase Jarvis interviews an art director. “We posted the above video excerpt of my interview segment with art director/creative mojo/REI brand manager Jason Sutherland. In this video interview, Jason shares wicked insight on how photographers get selected for jobs, where he and his art director/creative director peers look for new talent, how he judges your work, why, and a whole lot more. http://blog.chasejarvis.com/blog/2011/04/how-why-we-get-hired-interview-with-an-art-director/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ChaseJarvis+%28Chase+Jarvis+Blog%29
TAKEAWAY: If you are ‘authentic’ in your stock photography specialty, those who hire photographers for the task greet you warmly. Why? Because you bring knowledge that they may not have. Because you “get” what the art director is doing at his company. You can complement each other. And you’ll be sure to be hired again. –RE

KEEPIN UP WITH MS. JONES -- Bridal shots swiped online. A former Marlborough man living in Australia has been caught passing off a Blenheim photographer's work as his own. SOURCE: Michael Berry http://www.stuff.co.nz/marlborough-express/news/5000325/Bridal-shots-swiped-online

PRICING VIDEO – GM: “I get asked this question all the time “How do I price video?”. As the producer, I charge an overall “creative fee” or “producer fee” for handling all aspects of the job from concept to creation. In the markets I work in, primarily in the corporate and institutional sectors, I work directly with my client and handle the production rather than go through an intermediary like an ad agency or designer. Gail Mooney: http://www.asmp.org/strictlybusiness/2011/05/pricing-video/

EVOLUTION
-- Bringing Back – Marco: “In this 3 minutes Adweek video Cindy Gallop calls for a re-invention of the advertising industry. In the case of the picture business a focus on pricing models, internal competition and systems may have had a similiar effect and limited time being left for innovation. She also addresses the fact that clients are no longer willing to pay for content”. SOURCE: Cindy Gallop ; http://www.fastmediamagazine.com/blog/2011/05/15/bringing-back-the-magic-in-the-picture-business/
TAKEAWAY: The magic is in the technology -- not the ad man. Ad agencies are now bemoaning that clients can accomplish art/layout/design themselves thanks to templates, built-in add-ons, tracking metrics and …the photos themselves thanks to photoshop. Just like in the stock photo industry, clients say, “I can do that!” And they can …thanks to today’s technology (all the way from inception to 24/7 delivery). Look for photos (free, that is) soon to serve as quasi-advertising placards for the photographer. -RE


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