03 Aug, 2011 | Posted by: st



MARKETING THE "OLDIES"
Did you ever wonder if your editorial images would be worth any $$$'s after you’re gone?
You don’t have to wait ‘til the public is reading your obituary to learn how valuable your editorial images are. Here’s an example. The Turnley Brothers sold their documentary collection to Corbis for $2.3 million ($3.83 per image). The Bettmann Archive (pictures from the turbulent 20’s, 30’s and 40’s) sold for $13.5 million ($1.23 per image).
Do some math: Figure each of your images at an average $2.53. An edited and keyworded collection of 50,000 images depicting life in the last century could sell for $126,000—a nice legacy to leave your heirs.
Next week I'll supply more information on how to learn more about salable historical images. --RE


The Annual Gold Ink Awards, produced by Printing Impressions and sponsored by Heidelberg, has posted the winners of the 2011 print competition:
http://www.GoldInk.com/winners-revealed. Books and Magazines * Book Covers; * Photo Books * Consumer Magazines
* Event Programs * Magazine Covers * Specialty Magazines
* Trade Magazines
http://www.GoldInk.com/winners-revealed.
Twitter http://www.twitter.com/goldinkawards!

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