STEP BY STEP IN BUILDING YOUR BRAND AWARENESS – Part I – Skip Cohen: “There are so many photographers new to the industry doing exactly the same thing – they don’t do their homework. They build a website, but can’t understand why there isn’t a traffic jam at their front door. They over-invest in gear they don’t really need. Lastly, and too often, there’s no plan in place for marketing and building their brand. http://goingpro2010.com/2011/12/28/photographers-step-by-step-in-building-your-brand-awareness-part-i/