03 Jan, 2012 | Posted by: st

THE PHOTO REP -- Q&A: Marketing Ideas From Rep Julian Richards – (interview by Conor Risch) PhotoDistrictNews recently spoke with a photographer’s rep, Julian Richards, about marketing a photographer to a client(s)—from establishing a voice, to creating custom PDFs, to landing assignments outside of a photographer's area of expertise. (specialization) Richards talked candidly about how pressure on clients and photographers affects creativity, and about how to make the most of the interest and enthusiasm of clients. But his biggest piece of marketing advice is that marketing advice will only get you so far. http://www.pdnonline.com/pdn/features/QandA-Marketing-Ideas-4222.shtml
TAKEAWAY: The Richards interview exemplifies how unpleasant the life of a struggling entry-level commercial photographer working in the fastlane must be. Read this interview and pat yourself on the back that you have omitted this kind of ‘rep scene’ this far in your professional photography career. -RE


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