07 Feb, 2012 | Posted by: st

CONVINCING BUYERS - Landing pages for photographers – Rosh Sillars “A landing page is a marketing web page designed to offer specific information related to the advertisement or link clicked by the visitor. The goal of a landing page is to convince the person on the page to take the desired action. People looking for a food photographer don’t want to see fashion photography.” http://www.roshsillars.com/2012/01/landing-pages-for-photographers/?

MARKETING TIP: Because editors often work on several publishing projects at one time, it is advisable that you include the project title, if possible, along with your submission of images. Often a photobuyer will include a project number; include that also. Photobuyers will accept .jpg (.jpeg) attachments but most prefer a Light Box.

What’s PhotoMetaData? What’s an Alt Tag?
Camera Canon EOS 7D
Exposure 0.003 sec (1/400)
Aperture f/5.6
Focal Length 700 mm
ISO Speed 400
Exposure Bias 0 EV

(Above) Typical photometadata that is included with each of the camera’s images. This data (information) is embedded in each picture with the snap of the shutter. Such image data is useless to most photo researchers. Caption text can be included in the interior of the image also, but like the photometadata above, it cannot be seen or retrieved by search engines.
If you want photo researchers to find your photos, your photo descriptions have to be embedded in the exterior of the photo as an “alt tag”. Check YouTube to learn how to make Alt Tags for your photos. They will also help your search engine ranking if you follow a stock photo specialization. –RE


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